Recovery Space

When this brief came along Tracey and I decided to work on eating disorders. Eating disorders effect nearly all people, obviously the cases vary in severity. We also wanted to advertise a specific place, being Recovery Space where people suffering from a disorder could seek help.

We came up with a campaign called "She said" which consisted of a series of radio ads, which we also translated into print, and later on I did flash animation of one of the radio ads.

Levis Kamashoetra - Print ads and In-store.

Levis is a brand which has reinvented itself over and over again over the past few decades. Recently they have become more overtly sexual in their advertising, repositioning the brand in the minds of the target market from tough durable weekend wear into the world's sexiest party pants.

Levis Kamashoetra is a retail campaign designed to extend this concept of a sexually empowered target market, to their wide range of Levi's shoes. The design, layout and copy were all inspired by the original book of tantric philosophy, the Kama Sutra (1884).

Copywriter - David Williams.

Creative Combo - Self Promotion

Jobs are few and far between these days, especially in this line of work. So, my copywriter and I decided we needed to set ourselves apart (or at least try) by selling ourselves as the Creative Combo. We then sent these boxes off to all the potential places we'd like to work, in the hope of an interview or internship.

Bosch - Lithium Light-weight tools.

What a lovely picture. What a lovely picture viewed on your knees from the angle it lies shoved up against the wall. It's been there six months and even though we have moments of hope, he will never hang it up. If we could master a tool whilst cooking, cleaning, child-rearing and working a solid 9-5, what could we do with it? Well, I have a few ideas.

Bosch - Easy to use gardening tools

A garden is there to be nurtured. It is there to be cared for, stroked, plucked, weeded and doted over so that you can enjoy it. And so that the neighbours know how very amazing you are. Gardens are for show. The effort that goes into maintaining this splendour is that of a novel. A never-ending novel. Time, care and attention are crucial and as we all stay at home and pick our money off trees, we are able to do this. Not! Bosch can. Gardening tools for any Tom, Dick or Sally. Now we can all enjoy a quick and easy Garden of Eden. Anyone can do it.

Mr.Price Home - Utensils Packaging

A sleek and simple design with quirky text. The orange shape shows the object you would use the utensil on, and the actual utensil is placed in a way that it mimics how you would use it. The whole set comes in the 'You can make your kitchen happy by using these utensils' box.

Jenna Viva - lifestyle & home concepts | boutique eatery

Owner and conceptuliser Terri Coyle and myself met by chance. I was given this amazing opportunity to create a brand identity from scratch. This included business cards, letterheads, packaging for the bath & body care range - Innocence, packaging for the deli, tags and labels, gift vouchers , etc. Jenna Viva combines eclectic pieces of furniture, jewelry, art, lighting etc with pieces that have been restored and given a new life. The boutique eatery has a  selection of foods ranging from freshly baked cakes & chef's specials to amazing tapas platters. (And the best cream of tomato soup I've ever tasted). Visit their website for more information www.jennaviva.co.za.

Terri also has an amazing guest house in Somerset West called SW1, staying there is a real experience. Visit them at www.sw1.co.za.

Wet Hair

Olmeca Black Promotion

The brief was to develop an interesting promotion that would create awareness about the new Olmeca Black Tequila. Our big idea was 'The Black of the Night.' We were aiming to make Olmeca the 'Black' shot of the night. These are a few elements from the promotion, which led to people signing up to Olmeca BlackBook. Olmeca BlackBook became a place for people to network, view photos taken at promos, and for Olmeca to advertise up and coming events and promotion such as 'The BlackComedy of the Night' which were comedy evenings held in Cape Town, Jhb and Durban.