Levis Kamashoetra - Print ads and In-store.

Levis is a brand which has reinvented itself over and over again over the past few decades. Recently they have become more overtly sexual in their advertising, repositioning the brand in the minds of the target market from tough durable weekend wear into the world's sexiest party pants.

Levis Kamashoetra is a retail campaign designed to extend this concept of a sexually empowered target market, to their wide range of Levi's shoes. The design, layout and copy were all inspired by the original book of tantric philosophy, the Kama Sutra (1884).

Copywriter - David Williams.