Olmeca Black Promotion

The brief was to develop an interesting promotion that would create awareness about the new Olmeca Black Tequila. Our big idea was 'The Black of the Night.' We were aiming to make Olmeca the 'Black' shot of the night. These are a few elements from the promotion, which led to people signing up to Olmeca BlackBook. Olmeca BlackBook became a place for people to network, view photos taken at promos, and for Olmeca to advertise up and coming events and promotion such as 'The BlackComedy of the Night' which were comedy evenings held in Cape Town, Jhb and Durban.