Recovery Space

When this brief came along Tracey and I decided to work on eating disorders. Eating disorders effect nearly all people, obviously the cases vary in severity. We also wanted to advertise a specific place, being Recovery Space where people suffering from a disorder could seek help.

We came up with a campaign called "She said" which consisted of a series of radio ads, which we also translated into print, and later on I did flash animation of one of the radio ads.

Levis Kamashoetra - Print ads and In-store.

Levis is a brand which has reinvented itself over and over again over the past few decades. Recently they have become more overtly sexual in their advertising, repositioning the brand in the minds of the target market from tough durable weekend wear into the world's sexiest party pants.

Levis Kamashoetra is a retail campaign designed to extend this concept of a sexually empowered target market, to their wide range of Levi's shoes. The design, layout and copy were all inspired by the original book of tantric philosophy, the Kama Sutra (1884).

Copywriter - David Williams.

Creative Combo - Self Promotion

Jobs are few and far between these days, especially in this line of work. So, my copywriter and I decided we needed to set ourselves apart (or at least try) by selling ourselves as the Creative Combo. We then sent these boxes off to all the potential places we'd like to work, in the hope of an interview or internship.

Bosch - Lithium Light-weight tools.

What a lovely picture. What a lovely picture viewed on your knees from the angle it lies shoved up against the wall. It's been there six months and even though we have moments of hope, he will never hang it up. If we could master a tool whilst cooking, cleaning, child-rearing and working a solid 9-5, what could we do with it? Well, I have a few ideas.