Olmeca Black Promotion

The brief was to develop an interesting promotion that would create awareness about the new Olmeca Black Tequila. Our big idea was 'The Black of the Night.' We were aiming to make Olmeca the 'Black' shot of the night. These are a few elements from the promotion, which led to people signing up to Olmeca BlackBook. Olmeca BlackBook became a place for people to network, view photos taken at promos, and for Olmeca to advertise up and coming events and promotion such as 'The BlackComedy of the Night' which were comedy evenings held in Cape Town, Jhb and Durban.

Fuse Font Design

This was a font design project where we had to create a font using anything we wanted as inspiration. I decided to use pencil shavings, thus the name Shavings. We also had to design a poster to accompany our font. I decided to use this poem on mine:

The Pencil.

Broken beyond belief, he seeks aid.

Grating against the symbiotic benefactor.

He improves his life, he makes himself useful.

He leaves behind his past 

in a small unobtrusive pile.

Sharpened beyond belief, 

to again leave his mark upon the world.

The pencil slowly pulls away

from the sharpener.

Vida e Organico Campaign

Vida e is a brand known for giving back to the community, and caring for the earth. With 'going green' and 'organic' becoming a way of life we (Myself and Copywriter Dylan Rohleder) decided to do a print campaign and coffee cup holder to create awareness. The print ads each have their own unique story educating the public about the damage of non-organic coffee farming. With this campaign, we decided to give the website a makeover as well.