Two Cubs Wine

The brief was to make the already existing packaging more contemporary and modern. I decided to keep the two cubs but execute them in a more modern way. The bottle is very clean with the name and wine description in gold and the cubs in a colour that reflected the taste of the wine ie. plum for the fruity and warm red blend, green for the fresh, crisp and zesty white blend and a dirty pink for the sweeter rose. To show the playfulness of the cubs I decided to have them separate and not both on one big label, so that from any angle you could see both, and it almost seemed as though they were constantly playing.